News: Business Insider | Image: Screenshot 

At today's introduction of Facebook video chat, Mark Zuckerberg didn't want to appear too cocky aboutGoogle+, the search giant's recently launched competitor.

Mashable's Ben Parr asked him directly about Google+, and here's more or less what he said (it's a rough transcript -- not precise):

I'm not going to say a lot about Google+, we've all only spent a little time on the service....The last five years have been about connecting people, the next five years are about connecting apps. We'll see a lot of companies who haven't looked at social begin to build it into their apps. Not justGoogle. Netflix is a good example, they've talked openly about wanting to be more social...I view this as validation of how this is going to play out over the next five years. Every app is going to be social. If we build the best service, there's massive value there. If we don't, somebody else will.
 

Seems pretty humble. 

http://www.businessinsider.com/mark-zuckerberg-explains-why-google-wont-beat-facebook-2011-7

Google+ was announced in a blog post where Google's SVP of Engineering Vic Gundotra said, "In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it."

http://www.businessinsider.com/google-plus-and-facebook-similarities-2011-6

Google is working on a version of its Google+ social networking service for businesses and will roll it out later this year, according to a manager on the Google+ team. 

http://www.businessinsider.com/there-will-be-a-business-version-of-google-later-this-year-2011-7

Apparently Google's "+1" sharing buttons for Google+ have taken off so much that there are more out there than there are Twitter sharing buttons, according to a report cited by VatorNews.

Third-party site owners can add little buttons on their sites to let people share on social services likeFacebook, Twitter and Google+. And there are apparently more Google+ buttons out there than Twitter buttons, which seems incredible.

http://www.businessinsider.com/google-now-has-more-sharing-buttons-out-than-twitter-2011-7